Florida Tourism Days: Celebrating Seven Days of Sunshine and Economic Impact
TALLAHASSEE, FLA. – Over the next week, Florida’s tourism and hospitality leaders will converge in Tallahassee for “Florida Tourism Days: Seven Days of Sunshine.” This week-long initiative is designed to highlight the enormous value of tourism to the Sunshine State. Events, a dynamic social media campaign, and meetings with lawmakers will spotlight the legislative priorities of Florida's top economic engine: its tourism and hospitality industry.
Tourism: The Lifeblood of Florida’s Economy
Florida's tourism and hospitality industry is nothing short of an economic powerhouse, driving state and local economies while supporting millions of jobs. According to VISIT FLORIDA, the numbers tell a compelling story of growth and impact:
Record-Breaking Spending: In 2022, travelers spent a historic $124.9 billion, nearly $20 billion more than in 2021.
Economic Retention: A staggering 97 cents of every dollar spent by the 137.4 million visitors in 2022 remained within the Florida economy.
Daily Contribution: Visitors contribute an average of $333 million per day to the state's economy.
Tax Revenue: Tourism generated $35.2 billion in taxes, including $18.9 billion in federal, $8.1 billion in state, and $8.2 billion in local tax revenue.
Employment Growth: The industry supported over 2 million jobs, surpassing pre-pandemic levels, with 1.3 million direct tourism jobs.
Tourism Benefits for Floridians
Tourism’s impact extends far beyond visitors. It directly benefits Florida residents by alleviating their tax burden and funding critical services.
No State Income Tax: Tourism revenue allows Florida to remain one of only eight states without a state income tax.
Tax Savings: The average Florida household saves $1,840 annually on state and local taxes thanks to tourism.
Enhanced Services: Revenue supports essential services like education, public safety, infrastructure, and environmental initiatives.
Key Voices on Legislation and Tourism Promotion
As discussions with lawmakers unfold during Florida Tourism Days, industry leaders are emphasizing the importance of preserving funding mechanisms like Tourist Development Taxes (TDTs), which fuel local tourism promotion efforts.
Bill Lupfer, Florida Attractions Association
“Local tourism promotion funded through Tourist Development Taxes brings visitors to our attractions and keeps industry professionals employed. We strongly oppose any expansion of the uses of Tourist Development Taxes.”
Malinda Horton, Florida Association of Museums
“TDTs ensure counties have dedicated funds for tourism promotion, which attracts visitors and supports local cultural institutions. Changes to TDT usage would threaten these vital resources.”
Carol Dover, Florida Restaurant & Lodging Association
“The strength of Florida’s hospitality industry ensures economic vitality. We work closely with legislators to promote job creation, attract a diverse workforce, and enhance tourism promotion.”
Bobby Cornwell, Florida RV Park and Campground Association
“Tourism is the lifeblood of Florida’s economy. Continued funding for VISIT FLORIDA and local tourism promotion ensures vital revenue streams for state and local budgets.”
Robert Skrob, Destinations Florida
“Tourism keeps our tax base low and saves residents over $1,800 in annual taxes. Local tourism promotion funded by TDTs is critical for attracting visitors to Florida.”
Dana Young, VISIT FLORIDA
“Florida’s tourism industry is the heartbeat of our economy, with visitors driving $121.5 billion in economic impact. Together, we ensure Florida remains the #1 destination worldwide.”
Looking Ahead: A Bright Future for Florida Tourism
As “Florida Tourism Days: Seven Days of Sunshine” unfolds, the focus remains on collaboration between industry leaders and lawmakers. By prioritizing tourism and its associated benefits, Florida ensures its position as a premier destination for travelers while maintaining a thriving, resilient economy for its residents.
From world-class attractions to pristine beaches, Florida continues to shine as a beacon of opportunity and prosperity, proving that every dollar invested in tourism promotion is a step toward a brighter, more sustainable future for all.
