Orange County's tourist development tax revenue reached an all-time high this year, but growth remained stagnant compared to 2022. The revenue hit $358.2 million, a marginal increase from last year's $358.1 million. While the record figure underscores resilience following the uncertainty of the pandemic, city and county leaders expressed disappointment over the lack of significant growth.

TALLAHASSEE, FLA. – Over the next week, Florida’s tourism and hospitality leaders will converge in Tallahassee for “Florida Tourism Days: Seven Days of Sunshine.” This week-long initiative is designed to highlight the enormous value of tourism to the Sunshine State. Events, a dynamic social media campaign, and meetings with lawmakers will spotlight the legislative priorities of Florida's top economic engine: its tourism and hospitality industry.

Downtown Orlando has evolved into a thriving hub of tourism and culture, playing a crucial role in the remarkable growth of Central Florida's economy. In 2023, the region's tourism industry reached new heights, contributing a record-breaking $92.5 billion to the local economy—a significant 5.6% increase from the previous year. This success reflects the resilience and innovation of Orlando's tourism sector in the face of global challenges.

“Our vision for Epic Universe is historic,” Tom Williams, Chairman and Chief Executive Officer for Universal Parks & Resorts, said in a statement. “It will build on everything we have done and become the most immersive and innovative theme park we have ever created.”

Universal Orlando Resort is set to unveil its highly anticipated fourth theme park, Universal's Epic Universe, on May 22, 2025. This expansive addition will double the resort's size, introducing over 50 attractions, entertainment venues, dining options, and shopping experiences.